OK, here we go, so what is this thing called marketing? More times than not a person's interpretation is varied. So rather than take a chance, lets start with a sure thing by asking my father (he knows everything). Surely after my being in the marketing business for over 15 years, my father knows what marketing is, or at least what his daughter does for a living. So I go on a limb, sorta--and ask:
me: Dad, what is marketing?...Umm, that would be your interpretation of marketing.
Marketing is a very difficult term to grasp and understand and many unassumingly define it as advertising and selling. But is it really advertising? Not exactly. Is it selling? Not really. Does it employ advertising and selling? Yes. Then what role does advertising and selling play in marketing, and why is so difficult for people to understand the differences between advertising, marketing and selling? For the most part it is because advertising and selling are thought to be tangible functions that are simply easier for people to understand; they can see and read the printed advertisements (i.e. promoting goods) and they can hear the words on the TV or radio, seducing them to buy.
People are familiar with the concept of advertising because it is a part of their everyday lives, at times it can be a form of entertainment, such as a funny commercial seen on TV; advertising ultimately stimulates feelings and emotions.
Marketing, however is a seemingly intangible concept for people to grasp and understand. This is because marketing embodies a broader level concept; it involves the conception of ideas, research, strategy formulation, planning, pricing, distribution, promotion, implementation, and management through sell-through. As a product or service is brought to life through the many different arms of marketing, it moves along from concept to implementation while incorporating all the necessary functions that ultimately get the goods or services into use by buyers. [To Be Continued.]
so what is marketing?
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